Psyche by Tanja Vahitkari

FINLAND’S BABY BOX: since 1949, all parents-to-be get one, packed with baby supplies, a toy, personal care items, and — a child’s first books!

The Finnish maternity package has been a successful social and health innovation. The growing interest that it generates abroad also relates to its role as an emotional object. For some Finns, the positive attention serves as a source of national pride. The international recognition also feeds back into the narrative of the baby box as a symbol of the welfare state.

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