Understanding Australian Readers
How do we get more people reading? What are the best ways to reach those who rarely read? And what can we practically do to influence reading habits?
Understanding Australian readers: Behavioural insights into recreational reading is a new research report by Australia Reads and Monash University’s BehaviourWorks Australia tackling these questions, and providing valuable insights into how to positively influence reading participation in Australia.
The report outlines the behaviours that constitute recreational reading, and the various drivers and barriers to these behaviours for different audience segments across the Australian population.
This research provides a practical and thought-provoking base to support an industry-wide conversation about how to reach these different readers through targeted campaigns and programs, as well as how to prioritise this work most effectively to shift national reading rates in Australia.
Check here after the report launch 13 February, 2025
