Australia Reads
What are the most effective strategies for getting more Australians reading? The newly released Reaching Australian readers report offers insights and takeaways for the industry.
New national research from Monash University, in collaboration with Creative Australia and Australia Reads, delivers a roadmap to help Australians read more often, translating behavioural science into actionable recommendations for the books and publishing industry.
The report builds on the findings from the Understanding Australian readers report (2025), which identified the drivers and barriers to recreational reading and identified four priority segments for the industry to target: Engaged, Ambivalent, Aspirational and Lapsed readers.
This new project takes the research a step further by testing strategies on these priority segments to discover which will be most effective at shifting the reading intentions of Australians.
Reaching Australian readers offers valuable insights for publishers, booksellers, librarians and the broader literary industry on what messages and mechanisms are most likely to get Australians reading more.
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